Brighton pub group Indigo have had a great idea to encourage customers to try something new next time they come in for a glass of wine. So many people, when faced with a choice, default to price - and typically somewhere near the bottom of the list! This means they very often end up with a wine which is both safe and a bit dull.
So, for a limited time only, four of Indigo's pubs are offering all the wines on the list at the same price:
£3.79 for a glass, or £12.79 for a bottle. These very approachable prices also mean that the customer isn't risking an arm when they choose a wine that maybe they haven't tried before. So Viognier, Moscatel, white Rioja all rub shoulders in a delicious mix with Vermentino, Malbec, Barbera and more.
The Indigo Wine Fair runs from May 3 to 31st, at the following Brighton pubs:
Good Companions - 132 Dyke Road City Centre
The Eagle – 125 Gloucester Road
Prince George – 5 Trafalgalgar Street and
Royal Sovereign – 66 Preston Street
All this is backed up by some training from our very own Joe Wadhams to make sure the staff are up to speed and can help the adventurous drinkers make a choice. If you're in the Brighton area go and check out this bright idea!