Upgrade your wine thinking
Here at Enotria, we want to encourage you to Upgrade your wine thinking:
This doesn’t mean every wine on your list has to be more expensive, simply that the overall experience of how you present and serve wine will encourage consumers to drink better.
- We are strong advocates of having a comprehensive ‘by the glass offer’
- We believe that descriptions on wine lists often need rewriting in consumer-friendly language.
- And we know that wine sales markedly improve when you have confident, well-trained staff.
Serve wine with confidence
Our staff training has long been the envy of the UK wine trade, and in 2010 we are taking it to a new level. The traditional method of wine training tends to focus on detailed wine knowledge, which is not necessarily what a lot of consumers are seeking. We have invested masses of time and effort in upgrading the training program so that every member of your staff, no matter how slight or strong their wine knowledge and serving experience, can add more value to your operations, and get more from the wine themselves.