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Franck Massard

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Crowned the UK’s best sommelier in 1996, Frenchman Franck Massard is fast forging an even more illustrious reputation as a winemaker, branching out on his own after falling in love with Catalunya – and Priorat in particular – while working for Torres.

Universally, these are wines of character which have a story to tell, sourced from vineyards that often endure extremes of altitude, steep slopes and marginal growing conditions. They include a return for Huellas (‘footprints’), Franck’s much-prized Priorat with which he began his winemaking career.

Distinctive rosado Más Amor (‘more love’) wears its Barcelona heart on its label, which depicts a piece of graffiti from that great city, photographed on Valentine’s Day 2010 and torn down by demolition workers just days later.

Meanwhile, organic Garnacha El Mago (‘the wizard’) is both a tribute to Franck’s children, daughter Maya and son Hugo, and a nod to Hugo’s infatuation with Harry Potter. Massard Jnr even designed the label – not bad for a five-year old!

Other wines by this producer

  1. El Mago Organic Garnacha 13 6/75

    This moderately ruby/purple-hued wine exhibits complex aromas of liquorice, roasted herbs, sweet cassis and cherries, smoked meat, and spices. A light style of Garnacha offering an elegant, surprisingly silky and vibrant wine.

  2. Licis 12 Franck Massard 6/75

    Licis 12 Franck Massard 6/75


    Licis is the name of a single plot where the grapes are grown and harvested to make this elegant red wine. This wine offers straightforward fruit; raspberry, cherry, violets, lavender and dry roses. An extremely well-balanced wine which displays fresh and intense aromas with soft tannins.

  3. Humilitat Priorat 13 Epicure 6/1.5

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