If there is only one thing that you do to promote your sales, it should be to make sure you get your wine list right: a good choice of wines, easy to digest, with captivating but accessible descriptions.

We can advise you on how to structure the list, and even design and print it for you. With the massive trend towards casual dining combined with a wine-loving but low-confidence consumer, how you talk about your wines can really help the customer to make a choice. For example have a look at these two tasting notes for the same wine:

2009 Langhe Arneis Ascheri, Piemonte

 [the old way]

“Pale straw in colour with a fresh bouquet offering fruity, slightly spicy notes. Delicate and dry, with great freshness and remarkable balance and finesse.”

[more consumer friendly]

“‘Arneis’ means little rascal in local dialect – so called because it’s a devilishly difficult grape to grow; worth it though because the result tastes like a classy blend of Pinot Grigio and Chardonnay.”

We can help you create a list where every wine is interesting and will encourage customers to trade up. Our team of graphic designers can also provide you with a list that looks the business too.

Click here to ask us about our wine list creation service